President: Janet Smith
OA Creates Center
2860 University Ave.
San Diego, California 92104
619.546.8320
Since 1991, Janet Smith is the owner and president of On Assignment, an EMS public relations/public affairs and new business development consultancy and its sister company On Assignment Studios. On Assignment has assisted numerous EMS, healthcare and other organizations with strategic business planning and has developed and assisted in authoring and producing RFP response documents for 9-1-1 and other healthcare contracts, designing and implementing public affairs/community relations campaigns, EMS employee recruitment/retention programs and marketing new services and/or products. In 2007, Janet opened the OA Creates center in San Diego where her consultancy and sister company On Assignment Studios’ gallery and photography/video edit suites are headquartered. Highlights of Janet’s experience and expertise relating to commercial art and communications are summarized in the following list:
On Assignment’s president, Janet Smith designs and produces numerous state and national Events for clients including the American Ambulance Association’s Community Service Awards (1991-1997) and several of the American Ambulance Association’s Stars of Life Event(s) since 1991.
Performed corporate communications for the MedTrans ambulance division of Laidlaw from 1992 thru 1995 overseeing the public relations activities for the corporate office as well as 33 EMS operations throughout the U.S.
In 2007, her company On Assignment Studios, produced recruitment videos/ TV PSAs for the Oklahoma Ambulance Association and for the State of Montana. On Assignment Studios also produced the California Ambulance Association’s Stars of Life event video and a ProEMS music video.
During 2006, On Assignment released “I’m A Paramedic, EMT, Emergency Medical Dispatcher” TV and radio spots for the California Ambulance Association (CAA) as well as the “EMS- Serving Healthcare’s Frontlines” TV, radio and print advertisements. The advertisements were available for customization by any CAA member to help bring visibility to private EMS. The CAA also contracted with On Assignment to memorialize the California Ambulance Association’s Stars of Life event in photos.
Texas Lifeline Corporation commissioned On Assignment to produce a trade show booth video, a corporate video and company brochure in 2006 in an overall effort to re-introduce TLC and its owner, Darryl Quigley to the Dallas Texas marketplace. Additionally, On Assignment continues to work with TLC Ambulance offering new business development consultant and producing its website, and still and video images to assist in branding its new operations center in Dallas, Texas.
In 2004, Janet was commissioned by the American Ambulance Association to produce the national group’s 25th Anniversary Video presentation. For this project, Janet visited and/or coordinated the visits for 30 national Association member companies to gather video and still photography for use in the Association’s project. The video was featured at the Association’s meeting in Atlanta, GA during the 25th Anniversary Celebration. In 2004, On Assignment produced AMR-San Diego’s annual performance report.
In 2002, Janet Smith was contracted by the California Ambulance Association to produce an EMS recruitment video, EMS Jobs in California. The video is intended for members' recruitment initiatives in their respective local markets. Additionally, in 2002, Janet wrote and produced a public affairs brochure for association members visiting their respective legislators.
In 2001, Janet Smith produced a memorial video and presentation reflective of the atrocious Events of September 11, 2001 for a national audience at the American Ambulance Association’s annual conference.
In 2000, Janet Smith was contracted by the State of Alaska to produce 4 injury and illness prevention booklets for children living in Native villages. Janet wrote, illustrated and oversaw production of the booklets.
During the 1990s, Janet Smith was contracted by the American Ambulance Association to coordinate the AAA's Stars of Life Program (that she originated) and/or produce related video products for the Stars of Life event. In the late 90s, Janet served as the technical editor of the American Ambulance Association’s quarterly trade magazine, The Ambulance Industry Journal, in 1998/99.
Before founding her company, Janet Smith served as the Director of Corporate Communications and Public Relations for MedTrans (Now American Medical Response). At that time, MedTrans was the largest private paramedic provider in the nation. At MedTrans, Janet coordinated the public relations activities for more than 33 companies.
